The Longer Look uses Google Analytics (measurement ID G-CYRL9TRZSQ) to count page views and understand which pieces are read. The tag loads only after you click OK on the cookie banner; until then nothing is set and nothing is collected. Your IP address is anonymised. Nothing is shared with advertisers. There are no tracking pixels, no email collection, no comments, no account system. Google Analytics retains the data for 14 months by default and processes it in the United States under the EU-US Data Privacy Framework with the UK extension. The publication itself does not have access to anything that identifies you as an individual.
The publication's data controller is Doug Scott, a private individual based in the United Kingdom, contactable through any of his other public-facing sites (themanybuilders.com, ifthisroad.com, orphans.ai, theheld.ai, thebearwasright.com, thebearloved.com) or via LinkedIn. Under UK GDPR you have the right to access, correct, or delete your data, withdraw consent at any time (clear your browser storage for this site to do so), and complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint. Last updated: 1 May 2026.