<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://thelongerlook.com/</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/about.html</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/archive.html</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/corrections.html</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/uk-tech-iht-model.html</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/sources.html</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/frame.html</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/for-government.html</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/the-ai-fan-out.html</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/privacy.html</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/terms.html</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-05-06-the-team-around-the-founder.html</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-05-05-vc-society-win-or-lose.html</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-05-05-talent-to-transaction.html</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/the-33-percent.html</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/why-fund-economics-need-overconfident-founders.html</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/what-the-natural-experiment-shows.html</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/both-halves-are-true.html</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-05-05-vc-good-for-society-bad-for-founders.html</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/the-wrong-winners-write-the-books.html</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-05-05-vc-common-reactions.html</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-05-05-vc-for-prospective-founders.html</loc>
    <lastmod>2026-05-04</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-05-05-the-reality-of-being-a-founder.html</loc>
    <lastmod>2026-05-03</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-05-05-vc-power-law.html</loc>
    <lastmod>2026-05-02</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-ai-asked-claude-opus-4-7.html</loc>
    <lastmod>2026-05-01</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-ai-asked-grok-4-3-beta.html</loc>
    <lastmod>2026-05-01</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-ai-asked-chatgpt-pro-gpt-5-5-pro.html</loc>
    <lastmod>2026-05-01</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-05-05-vc-jurisdictional-reference.html</loc>
    <lastmod>2026-05-01</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-for-uk-tech-founders.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-the-five-minute-version.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-for-journalists.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-for-tax-practitioners.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-reading-guide.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-when-not-how-much.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-twelve-hours.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-the-short-version.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-uk-tech-iht-readable.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-uk-tech-funding-stack.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-inheritance-tax-companies.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-inheritance-tax-companies-full.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-plain-english-overview.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-plain-english-detailed.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-how-this-was-made.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-on-the-principle.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://thelongerlook.com/articles/2026-04-30-common-reactions.html</loc>
    <lastmod>2026-04-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.9</priority>
  </url>
</urlset>